No black boxes. No black magic. Just five simple questions.
How does your business create value?
1
What drives revenue and profit? Which products and services contribute the most? Where is the headroom?
What customer behaviours drive that value?
2
Longevity? Frequency? Penetration? Average sales price? Cost to serve?
What’s stopping more of them behaving that way?
3
Unfocused brand? Unequal value exchange? Unnecessary friction?
How can you overcome those barriers?
4
Tweaked brand expression? Clarified value proposition? Improved experience?
How much value will you liberate if you do?
5
And which initiatives will deliver it the fastest, for the benefit of all your stakeholders?
Been there. Done that. Hungry for more.
Trufflehog is the brainchild of Richard Madden.
One of the most accomplished customer strategists in the industry, he built his career finding hidden value for major brands like Tesco, NatWest and Aviva.
Having left big agency life in 2024, Richard now works selectively on projects where he believes he can quickly make a difference.
Where will we find hidden value for you?
Trufflehog doesn’t do credentials decks and dog-and-pony shows. Instead, we want to hear you talk about the problems and opportunities facing your business. If we think we can help, great. If we don’t, we might know someone who can. We’re based just outside Bath, but we’ll go anywhere for a decent cuppa.